Educational Awareness Campaign in India for Ooki

Finstreet is India’s First Blockchain & Crypto Education Platform. Our platform acts as an easily accessible medium for people to learn about the importance of DeFi & cryptocurrencies and the different asset classes associated with it.

Proposal Overview

India is currently going through a financial paradigm shift. After 2 years of active campaigning, finally the finance minister is getting regulations in crypto with putting them under a taxation slab. Due to this, we are seeing a massive surge of developers, traders, participants in DeFi, users and crypto enthusiasts onto Blockchain development & decentralized protocols. This makes it the perfect time to direct these interests within one community. Our goal is to create an Educational video series aimed to create awareness & base about Ooki Community & the ecosystem within the Indian community. This is how Finstreet will implement it:

Our Aim

  • Introducing Ooki to the potential new users with tutorials around staking, lending, margin trading, influencing crypto aware Indian users about the Ooki. India has one of the highest crypto adoption rates which makes this a great opportunity for organic growth. Our campaign will introduce and bring more users from the Indian Crypto community as an user onto Ooki with our experienced players.
  • Organizing dedicated sessions & webinars to attract users/traders onto Ooki on different features - staking, lending, borrow, trade etc.
  • Design new SOPs and partnerships inside the ecosystem to assist on-boarding of new users and encourage their participation with real world use cases on Ooki.
  • Educate people about the Ooki ecosystem with the use cases and with the tutorials on the ecosystem dApps.
  • Create better and more relevant reach in India and other Hindi-speaking nations.
  • Create Brand awareness among the Indian crypto community.
  • Detailed introduction of the project & tutorials.
  • Regular coverage on any new product/update launch with the partnership of Ooki.
  • Help in creating strong brand recall value among the blockchain and crypto community.
  • Regular updates about Ooki & developments to the Indian community.
  • Rank Ooki organically on YouTube using both long-tail and short-tail keywords to reflect the campaign in global searches and keywords, below are some results of our implemented strategies which can be seen on YouTube’s first page:
  1. Top DEXes in Crypto
  2. Tether Explained in Hindi
  3. WazirX
  4. WazirX Review
  5. Derivative exchanges in India
  6. Best decentralized exchanges in crypto
  7. Best Crypto exchanges in India
  8. Best Crypto app in India & many more
  9. Top Blockchain Projects India
  10. Top Blockchain Projects in Crypto

Similar traction we will bring towards the Ooki with our campaign organically getting visibility on the Ooki educational content with the digital research.

Proposer Background :

Finstreet is India’s First Blockchain & Crypto Education Institute. We have been on a journey to onboard users to Web3.0 space and help people initiate their journey in Crypto with easy to understand educational videos in native language.

Finstreet has a massive offline community. We are connected with 1100+ top educational institutions and is associated with top engineering colleges & technical universities such as:

IIT Kharagpur, IIT Roorkee, IIT Bombay, IIT Calcutta, IIT Patna, IIT Gandhinagar, IIT Kanpur, IIT Madras, IIT Jodhpur, IIT Ropar, IIT Guwahati, BITS Pilani, B Schools- IIM Ahmedabad, IIM Bangalore, IIM Kashipur, IIM Udaipur.

These engineering institutions are the hub of new age traders who are extremely skilled, talented and motivated to be a part of great ecosystems.

Channels for distribution:

More than 3.1 Million+ people in the crypto and blockchain interested community.

  • YouTube 78.2K+ subscribers |

  • DailyHunt Josh 1.4 million+ followers |

  • MX Takatak 137.5K followers |

  • Rizzle 361.6K+ Followers |

Key Facts:

  • 3.1M+ followers altogether
  • 20 million-plus monthly views on all platforms
  • 4.3 million impressions per month on YouTube
  • Verified profiles on all the short video platforms
  • 10% month on month growth
  • We are the Biggest Crypto niche influencer providing educational content in Hindi and English
  • Targeting niche Indian audience

Mandates of Ooki Educational Awareness Campaign

The purpose is to increase growth and awareness about Ooki & its ecosystem in India: Onboarding users, new users and create an educational awareness about the project. Cultivating a connection of the Indian community with the project. Through our campaign we would like to bring user base traction towards Ooki along with Ooki Ecosystem DApps.

To meet our purpose, we will focus actively to increase brand visibility through cross channel content creation and distribution. Create monthly challenges for users to further create content for Ooki and its ecosystem such as Medium articles, videos and incentivize them for their contribution like a prize. The goal is to increase engagement within the community, to ensure active participation.

Ooki Video Series will include the following video format:

  1. Daily Crypto News
  2. Review videos
  3. Interviews with core committee members
  4. New updates videos
  5. Explainers
  6. Tutorial & use cases videos
  7. 2 AMA Sessions

Ooki Trader’s Meet-ups:

Trader & Investors Meet-ups in top relevant communities.

Project Implementation Plan

Finstreet is offering the following to kick start its campaign for Ooki:

  1. 3 Product Tutorial Videos explaining the Background of Ooki & the dApp features, and How does Ooki help users to margin trade, stake, Borrow, lend etc.
  2. Product Review Video showing all the advantages & merits of Ooki over other Decentralized Platforms/Projects.
  3. 5 Dedicated news updates (Biweekly basis)
  4. News Banners for 1 month in all the videos with best use cases (approx in 100+ videos on Finstreet channel)
  5. 5 short videos each posted on all platforms (5*5 = 25 videos) to create a buzz around Ooki. (alternate days of a week).
  6. AMA sessions with the people behind Ooki. AMA will be conducted based on Ooki community members’ availability.
  7. Investor’s meet-ups in Top investments clubs of Top Engineering Colleges connecting interested Developers with Ooki.
  8. Conduct 2 giveaways and incentivized challenges each month for 3 months to bring further engagement.

Grant Goals - Value To Ooki

We definitely believe & looking to create a long-term asset for Ooki through our educational campaigns.

  • The content created can be used as helping videos to get through for the users who want to use Ooki & ecosystem great features (with step by step tutorials)
  • Key KPIs to be achieved with the campaign: 15.0 million views on content related to Ooki and 30 million+ impressions of the entire campaign.
  • To bring an active user base & increase transactions on dApp.
  • To attract potential traders to build their strategies of investment with Ooki.
  • Finstreet has a massive offline community and direct associations with Technical and Finance clubs from India’s biggest Engineering colleges and Management Institutions. We will share regular updates, opportunities, events and other information within these clubs through our Finstreet Ambassadors.

Milestones

Campaign + AMA Scheduling Process

The Ooki community members will be given a content calendar within a week of confirmation of the campaign, we will share our partnership form with the community members on which we will base our campaign. The date and time of each video will be mentioned and the community members will be notified weekly, to finalize speakers for traders sessions from the Ooki community members and feasibility of time and date.

  1. We want to start our campaign by creating a buzz around Ooki through short videos on our short video platforms to reach a broader demographic.
  2. After the publication of 2 short Videos, we will start our YouTube campaign with Product 2 Tutorial videos. After which we conduct our 1st AMA session.
  3. After the completion of the 1st AMA, we will be posting 1 Review Video, Final Product Tutorial Video and 2 short videos, before we conduct the 2nd AMA.
  4. Finally, we will complete the Osmosis campaign with 1 Ranking video and 1 Short Video.

Grant Timeline

The campaign will be 2.5 - 3 Months long. (It may go longer as per the market conditions)

Funding Request

Budget: We are looking for a total grant of $ 14,500.

Tranche 1: Our request is $7,000 upfront

Tranche 2: Rest $7,500 after 3 tutorials + reviews on the platforms, 4 short videos are published on respective platforms and 1 webinar session with developers.

Budget Breakdown

We are Aiming for the campaign to last 3 Months.

Funds from the grant will be used in the following activities:

A) HR cost which includes the following people:

  1. Video Anchors
  2. Graphic designers
  3. Campaign Manager (Content architecture, quarterly reports, ticket resolution)
  4. Video editors
  5. Content writers
  6. Social media managers
  7. Digital marketers
  8. AMA host

B) Setup cost

  1. Monthly Infrastructure cost.
  2. Miscellaneous operational expenses.

Additional Information

Results of our recent collaborations:

  • We were able to garner more than 7800+ active users & 25 million+ impressions for WazirX in the last 6 months.
  • We are able to get 3800+ signups over Huobi Global with our campaign in just 3 months.

Here are the links :

Along with this, we have partnered with Near Protocol, Algorand, FIRO, Balancer, Bancor, AAVE, Zcash, Huobi Global, Polygon (Matic), FTX, Deribit & more such projects.

Additional Links

You can take a look at our Linktree. You can see our work that we have done previously.

We have been announced as Official Educational Partner of platforms like: Algorand, NEAR Protocol, Firo and official community supporter of Polygon and Chainlink.

Take a look at our work, links to our social media channels are all mentioned here:

The track of all the content will be updated regularly for the team in the content calendar (excel sheet), that we will be sharing before starting the campaign.

Cheers!!

Hello all,

Crazy unfortunate events in past few days. while recent events have led to a damage on Trust. It has led to a positive movement for ‘Trustless’

This will give rise to decentralized gateways like ours.

Our aim is to really change “how people manage their assets” with this educational campaign for Ooki.

We would love to hear back what community has to say on this?

Thanks.